Estimating Impact – Planning Impact – Monitoring Impact – Evaluating Impact – Reporting Impact
This is a continuous cycle.
When the fund manager is trying to raise funds, along with egal and financial documents, she has to estimate impact across various themes and also plan on how the investments will be executed. Only then the investors will be keen to invest.
The same holds true for corporates and start ups. Only if they are able to present the impact and execution plan, will they be able to raise funds.
References
https://am.jpmorgan.com/private-bank/public/gl/en/sustainable-investing
http://www.undp.org/content/sdfinance/en/home/solutions/impact-investment.html